Was Kay Burley Insensitive Or Just Doing Her Job?

Kay Burley has sparked a raft of criticism on Twitter after she broke the news that police are now searching for April Jones’ body to a member of the Machynlleth community live on air.

Labour MP Tom Watson joined in the chorus of disapproval, calling the interview “Insensitive bordering on cruel”.

 

“They [the police] don’t expect to find her alive,” said Burley, adding: “I’m sorry to have to tell you in circumstances like this… would you like to say anything?”

Burley’s name immediately started trending on Twitter, with users questioning the Sky reporter’s tactics.

Soon after the interview, Burley’s Wikipedia page was updated with the spoof update: “She also works part-time as Death, being the first to announce the demise of then-missing child April Jones, her primary source being her own testimony.”

Not everyone condemned the Sky anchor, with several journalists defending her line of questioning:

Shortly after the interview, Burley disappeared from the Sky broadcast, though it is not know whether she was pulled off air or her shift had ended.

MEST 3 – Stereotyping Al Qaeda

A great report by New York Times reporter Clark Kent Ervin: http://www.nytimes.com/2006/06/27/opinion/27iht-edervin.2066296.html

He makes great points about how the opinion of the group changed dramatically on September 11th 2001, and how no-one stopped to question the stereotype which then followed that day. No-one questioned the terms coined by diplomats in the US Senate, one going as far to quote them as ‘Rag heads’ and how it should be in the right of a customs officer to ‘search then diaper’ referring to the headdress that is so common among traditional islamic cloth wear. 

Another story on the Telegraph seems to claim that we, as westerners have got it wrong, and that they are simply ‘defending’ themselves from the development in the western world: http://www.dailymail.co.uk/sciencetech/article-2171343/Al-Qaeda-actually-just-want-defend-claims-controversial-new-study.html

A great Cartoon i came across was published by an Egyptian newspaper just days after the controversial Charlie Hebdo cartoons that were released by a French magazine back in September: 

 

 

This Cartoon is a great example of how the Muslin community are getting back at the west, proving that they are not all ‘savages’ as it has come to be seen by most, it shows that it is purely in the eyes of the western media that they are ruthless savages, or terrorist as they are so commonly referred to as, regardless of their heritage or background, they are slated for their religion and the reputation it has developed because of events that have happened in the past, and the group who claims to be at the heart of the attacks, and arguably at the heart of ruining the muslim religion in the eyes of the west for good.  

MEST 3 – Al Qaeda

Why do the Media view Al Qaeda as ‘The Devils Children’? Well, here’s a few examples:

MEST 3

Al Qaeda – In the eyes of the worlds media….

Critical Investigation

Honda’s ‘The Power Of Dreams’ campaign:

 

Honda’s Impossible Dream is a panoramic 2 minute long television commercial that was launched on December 2, 2005 in the United Kingdom. It anchored the “Power of Dreams” campaign which also included a website with extensive information about the series of vintage Honda vehicles that were chosen to illustrate the dreams of the founder of Honda.

The Ad was re-made to support the England football team during the 2008 Euro championship.

The Ad itself is the story of the founders dream, “What good is dreaming it, if you don’t actually do it?”

The original advert, together with the England remake cost £4.5 million to produce.

“Television Advertisement of the Year” in the British Television Advertising Awards.

 

QUESTION:

Why is Honda’s campaign ‘The power of dreams’ considered to be the campaign of the decade?

GoPro (Original advert)

I Changed my mind!

My Linked production will no longer be on ‘Branding’ Qatar, but instead will be to create an advertisement for the ‘GoPro’ Camera with Julie. 

THE GO-PRO: 

 

The current advertisements are fairly lengthy and focus on a particular element of the camera, and a particular market, the ‘Pro’ market, whereas we intend to create an advertisement which aims at a broader market, showing the camera in all its elements, ranging from water to land based activities, and in a 2-3 minute clip, where it is just a continuous montage of clips seamlessly put together to portrait one entire clip, with changing environments, the inspiration behind this idea has derived from the cameras ability to give the POV of the person bearing the camera, be it mounted on a helmet, wrist watch or shoulder, it shows what the user sees, which is why we have come up with the idea of the camera showing the, slightly extreme, activities including swimming, cycling etc. 

The advertisement itself will be fairly simple to film as the product is the camera, the tricky part will be targeting the right market, finding a way to indulge the audience in the product, while filming with it!

Initial ideas for MEST 4

The video shows the heritage and cultures of India, something i will almost certainly want to include in my video, the scenic scenes which are used to break up scenes are also something i would be looking to include, perhaps scenes of the sand-dunes and the sea.

The non-diagetic music playing over the top of the video not only plays its part in setting the scenes, but also shows a hint of the traditional indian music.

The video has used a tourist, rather than a local as its ‘flag bearer’ in order to show a view of a visitor, which is extremely good for showing off india from a visitors perspective, as it is promoting itself as a holiday destination. The video shows the tourist experiencing both modern and traditional sides of india, each setting is relevant to india, and each setting is its own unique experience.